Effort Inc started a new site called Rapid Transit this past spring. Rapid Transit is an online video collective featuring kayaking related videos. I got the chance to design the logo.
Spencer was very clear that he didn’t want anything that was directly related to kayaking…so nothing lame like water or a wave or anything like that.
I racked my brain for weeks trying to figure out something cool that represented the spirit of Rapid Transit.
I finally came up with the idea of a snail, which is obviously the antithesis of speed, whcih I thought was a nice counter-point to the name “Rapid Transit”. Spencer liked the idea immediately. All that was left was to actually draw the damn thing.
On a surf trip to Morocco this past winter, I was bored while filming and I started doodling in the sand. I drew a swirly snail…a step in the direction of the final logo.
Upon returning to the states I realized that the figure I’d drawn in the sand is very similar to an Egytian Hieroglyph representing a snake. I took the concept of the Hieroglyph and added a shell and my own twist on it.
Even though we avoided a direct water reference, the swirl of blue and gray in the shell is representative of the swirls of river currents.
aaaanndddd thats pretty much a long and pretentious way of saying I drew a snail…
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Very cool story, very cool logo.
did you a snail carries his home on his back?